Visual Designer
- October 2020 – April 2024
- Full Time, Remote
- October 2015 – October 2020
- Contract, Remote
- New York, NY
At IBM, I led UX/UI initiatives across enterprise platforms and consumer-facing products. My role blended research, prototyping, and accessibility compliance, ensuring that IBM’s digital ecosystem was both user-first and aligned with its global design system.
In the Information Technology Services industry, I applied Design Thinking principles to streamline workflows, improve usability, and deliver scalable solutions. From journey mapping and usability testing to high-fidelity prototypes, I provided design clarity for complex tools and large datasets. I also mentored junior designers, helping teams grow while maintaining IBM’s high standards of brand consistency.
Key Achievements- Directed UI redesigns that increased engagement by 12% and elevated user satisfaction.
- Migrated and optimized digital assets into AEM, improving content management efficiency.
- Ensured full WCAG and Section 508 accessibility compliance across IBM.com.
- Designed infographics and data-driven visuals that simplified complex information for global audiences.
- Guided junior designers in research methods, prototyping, and adherence to design system standards.
This position strengthened my ability to balance creative innovation with technical precision, delivering scalable, accessible, and user-centered design solutions for one of the world’s leading technology companies.
